The assignment from Rikspolisstyrelsen is a complex one. The Swedish Police Force today doesn’t have the reputation they want. So, to get that reputation, they’ve asked us for help.

The sustainable plan for the Swedish Police is to get the right person to become a cop. And the right person is someone who got the right values. Someone with a parity of esteem, and a longing to help and support rather than chasing thieves and using a gun.

So, that’s what we’re going to do.

Alexandra Kamis | Art Director
Emerentia Leifsdotter Lund | Copywriter
Victoria Nyberg | Interactive Strategist
Jonas Åhlén | Interactive Creative
Jessica Broms | Production Manager
Linus Nyström Bertholdsson | Production Manager
Roshanak Fatahian | Planner
Maria Sandberg | PR